Hervé Le Bozec, head of digital communications at the Fondation Abbé Pierre, looks back on his use of Yuzzit during the presentation of the report on the state of inadequate housing in France, and the impact of the solution in meeting his challenge of modernizing the digital coverage of this major event.
This annual presentation, held at the start of the year, symbolizes a key moment for advocacy and raising awareness of the challenges of inadequate housing in France among the general public and political decision-makers.
The Foundation faced a number of challenges: reaching a large audience, ensuring that its messages were relayed in an effective and relevant way, and maximizing the impact of its communications in a relatively short space of time.
Before using Yuzzit, coverage was limited to an intensive live-tweet and the broadcasting of two summary videos."It was very time-consuming, and the impact diminished as the day went on," admits Hervé. A demanding task for him and his colleague, who juggled the writing of over 70 tweets during the day.
The advent of the pandemic forced the Foundation to rethink its approach. The move to an all-digital format for the 2021 congress (then phygital for subsequent ones) highlighted the need for a more effective and impactful communications solution. Yuzzit came on the scene as a direct response to these challenges, enabling instant creation and distribution of of live video clips. "Yuzzit enabled us to move from a simple live-tweet to dynamic, visual coverage of the event," explains Hervé.
With Yuzzit, the team was able to produce around 34 video capsules during the day of the event, marking a clear improvement on previous static tweets. These videos not only boosted engagement on social networks, but also served as reusable content on various platforms such as LinkedIn and Instagram, optimizing the visibility and impact of the Foundation's message.
The video clips generated thousands of views, setting a new standard for corporate event communication. "We've seen some extremely interesting figures, with up to 41,000 cumulative views of our clips," says Hervé.
If video production works so well, it's because Yuzzit's strength lies in live video cutting, with the ability to instantly publish each video clip on the chosen social networks. And it's all very quick and easy. " This solution suits us perfectly because the platform is so intuitive," says Hervé.
More than just a video editing platform, Yuzzit has proved to be a trusted partner for the Foundation, offering both an adapted technical solution and invaluable human support. The presence of a team member, dedicated to cutting live videos on the day of the event, is a major asset for Hervé and his colleague.
For over 3 years now, the same teams have been working together on the project, ensuring smooth and efficient collaboration.
Hervé underlines "the professionalism of the teams" and adds that"the availability, training and personalized follow-up provided by the Yuzzit team were indispensable to the project and very much appreciated".
Yuzzit proved to be "THE ideal solution" for Hervé to transform the highlights of the Abbé Pierre Foundation's event into powerful video content, facilitating the dissemination of its messages against poor housing. The positive experience and tangible results achieved testify to the strength of this collaboration, promising great opportunities to continue strengthening the Foundation's digital impact.
The annual event organized by the Fondation Abbé Pierre, which focuses on the fight against inadequate housing, is much more than just an event. It represents a crucial opportunity to raise awareness and mobilize around one of the most pressing societal challenges of our time. Every year, around February 1(the date of Abbé Pierre's historic appeal in the winter of 1954), this meeting brings together journalists, politicians, associative partners and the general public to present a detailed report, outlining the statistical data, legal texts and regulatory provisions relating to inadequate housing in France.
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