El Heraldo: Scaling video growth with live clipping using Yuzzit

Short-form video as a growth engine

When Víctor Fabián Barrios Acosta joined the El Heraldo group, the company's presence on YouTube was still modest. Their TV signal existed, but their digital video production remained limited. The change came when the team began producing short videos designed specifically for social media platforms.

Yet producing short videos on a large scale came with one condition: having a tool that was fast, intuitive, and usable by any content creator, not just professional editors. That's where Yuzzit came in.

The impact was immediate. El Heraldo's YouTube channel grew from 1 million to 3 million subscribers, driven by a steady stream of clips taken directly from their broadcasts. These short formats quickly became essential for gaining visibility, capturing attention, and generating additional revenue ; particularly on YouTube and, increasingly, on Dailymotion.

“When I joined, we had almost no presence on YouTube. Once we began producing short videos from our TV signal, everything changed: our channel grew from one million to three million subscribers. That’s when we understood the real impact of video.”

The next wave: longer videos with richer context

Although short-form content remains central to El Heraldo's strategy, Víctor has observed a significant shift: long-form videos are gaining traction, even on platforms designed for quick consumption.

On TikTok, YouTube, and social media in general, audiences are now looking for more context, more depth, and more story.

The ideal length? Between 5 and 30 minutes: long enough to inform, short enough to hold the attention of a mobile audience.

This development reinforces the need for tools capable of handling both fast-paced clips and large-scale, multi-format video production.

Yuzzit: the perfect tool for both video uses by El Heraldo

When the company decided to optimize its workflow in 2022, Víctor evaluated several platforms, and Yuzzit immediately stood out thanks to its ability to clip their live TV signal and enable editing, including the addition of subtitles.

A trusted recommendation from colleagues at Imagen Digital confirmed their choice, and the team quickly adopted Yuzzit into their daily routine.

What made the difference?

• Simplicity: perfect for creators with no editing experience
• All-in-one capabilities: live view, marker-based cutting, instant export
• Automatic subtitles: a must have for social media
• Speed: clips ready in minutes, not hours

"Yuzzit gives us everything we need in one place: live view, live clipping, subtitles, branding. It simplifies our workflow and eliminates the need to use multiple tools."

Víctor personally tested the platform and led the internal onboarding process. The transition was smooth and fast, exactly what their organization required.

“Yuzzit checked every box: it’s fast, easy to use, and powerful enough for our workflows. Even team members who aren’t video editors can create clean, ready-to-publish clips in minutes.”

El Heraldo is now expanding its digital operations, and Yuzzit has become part of their core toolbox.

Reliable technology, human-centered support

Although support requests are rare and interaction is limited, Víctor rates the relationship with Yuzzit an 8 out of 10, a strong score from a team that values reliability over everything else.

“We rarely need customer support, which says a lot. And when we do, the team is responsive and helpful. Reliability is everything when you work with live content.”

The team now relies on live chat for fast exchanges, an important channel for a newsroom that moves at the speed of breaking news.

Conclusion: faster workflows, stronger video performance

For El Heraldo, Yuzzit has become a catalyst accelerating video production, simplifying live clipping, and empowering a team whose strengths lie in storytelling, not technical editing.

By making real-time extraction, editing, and publishing easier than ever, Yuzzit allows El Heraldo to focus on what matters most:
"Editing and sharing videos that inform, engage, and grow their audience."

Yuzzit: the video ally for modern newsrooms

Whether it's large media groups like El Heraldo or independent journalists, Yuzzit supports all teams looking for speed, agility, and high-performance video workflows.

Less time spent on technical steps. More time capturing and distributing the stories audiences care about.

In a rapidly changing media landscape, Yuzzit is designed for the newsrooms of today and tomorrow.
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About the El Heraldo Group

El Heraldo is one of Mexico's leading media organizations, producing news and entertainment across TV, radio, print, and digital platforms.  With a fast-growing video strategy and a focus on innovation, the group continues to expand its digital footprint and redefine how Mexican audiences engage with news and storytelling.