SBT: Accelerating real-time video at scale with Yuzzit

Short videos as a strategic accelerator

When Antonio Flávio Costa, digital analyst at SBT, describes the digital footprint of their networks, one thing immediately stands out: the scale.
SBT's main Instagram account alone has more than 14 million followers, and the accounts dedicated to individual shows also attract millions of followers. On YouTube, TikTok, Kwai, and X, audiences consume clips at the breakneck speed of social media, making it essential for SBT to have a tool that allows teams to extract, edit, and publish videos directly from the live TV signal, and quickly.

And speed matters.
Especially for Fofocalizando, SBT's fast-paced gossip and entertainment show, where exclusives break constantly. In this arena, being the first to publish a video means dominating the conversation.

To keep pace, the team needed a solution that was intuitive enough for all users, powerful enough for live production, and flexible enough for cross-departmental workflows.
That's where Yuzzit came in, with immediate impact.

“In our world, whoever posts first owns the conversation. Yuzzit allows us to clip and publish exclusive moments in minutes, which is essential for staying ahead.”

SBT teams can create and publish clips in minutes, fueling a constant stream of Reels, Shorts, TikTok videos, and Twitter posts. This volume not only reinforces SBT's relevance in real time, it also multiplies the chances of sparking viral conversations across all platforms.

"With so many shows and such a massive digital audience, we rely on video production every day, and Yuzzit gives us the speed we need to keep up."

A game-changer during high-intensity events

If day-to-day production is fast at SBT, event coverage is a marathon. Take the Teleton, one of SBT’s most iconic annual broadcasts.

With 24 hours of national television coverage and a second dedicated digital livestream, the volume of videos generated is immense.
With Yuzzit, the digital team produced more than ninety clips across all platforms, including more than twenty for Instagram, illustrating the scale and intensity of their production. And these videos didn't just entertain audiences: they boosted the visibility of the event and encouraged donations, contributing directly to the success of the Teleton.

“During the Teleton, Yuzzit helped us push content out fast across all platforms, which directly boosted visibility and encouraged more donations.”

In times when agility can influence national engagement, the ability to instantly cut, edit, and publish is not only useful for teams, it is essential for the success of the charitable project.

Driving conversations in a hyper-competitive landscape

For SBT, video is not just a publishing asset, it is the spark that ignites online reactions and discussions.

X (Twitter) is a major platform for this. With Yuzzit, SBT quickly shares clips from its TV schedule, fueling debates, reactions, and trending moments. The platform also allows for distribution on YouTube, TikTok, and Instagram, where video performance directly influences reach.

In an industry where other major players still rely on outdated or fragmented tools, Yuzzit offers SBT a cleaner, faster, and more scalable approach to video production.

Yuzzit: built for SBT's daily multi-team workflows

Switching from a previous solution to Yuzzit gave SBT something they immediately valued: freedom.

No user limits. No bottlenecks. No internal barriers.
Marketing teams, social publishers, and entertainment teams can all clip content independently, saving time, increasing production, and reducing friction between departments.

“Yuzzit makes teamwork effortless. Everyone can jump in, clip what they need, and contribute to our digital output without slowing each other down.”

Here are the two main workflows now running on Yuzzit:

1. Real-time clipping of exclusive content
   Perfect for time-sensitive posts, especially for Fofocalizando, where breaking news needs to hit social media within minutes.
   
2. Post-broadcast clipping
   Teams can revisit programs broadcast overnight and turn them into fresh entertainment content the next morning, even if no one was online during the live broadcast.
   

This translates into more videos, faster workflows, and greater impact on feeds.

Why SBT chose Yuzzit

When evaluating solutions, Antonio highlights four key advantages that made Yuzzit stand out:

• Simplicity: new users can learn how to use the platform in five minutes.
• Speed: All it takes is a few clicks to export ready-to-publish clips.
• No user restrictions: departments can work independently without relying on the core social team.
• Competitive pricing: a decisive factor compared to their previous tool.

Or, in Antonio's words:

“Yuzzit makes our digital presence bigger and stronger. It’s simple, fast, and it helps us spark great conversations online with our TV content.”

Support also played an important role. During onboarding and beyond, the SBT team appreciated the quick and attentive assistance provided by the Yuzzit teams, which is essential for a broadcaster that works at the pace of breaking news.

Conclusion: bigger output, faster delivery, more engagement

For SBT, Yuzzit is not just a live clipping tool, it is a catalyst.
A catalyst for faster workflows. A catalyst for richer social conversations. A catalyst for a bigger and bolder digital presence.

By simplifying extraction, editing, and live multi-platform publishing, Yuzzit allows SBT teams to focus on what they do best:
Creating videos that inform, entertain, and captivate millions of Brazilians every day.

Yuzzit: powering video for modern media leaders

From television giants like SBT to fast-paced digital publishers, Yuzzit equips video teams with the speed, agility, and scalability they need to succeed.

Less time on operational steps. More time to make an impact.

In today's hyper-dynamic media world, Yuzzit is designed for broadcasters of today and tomorrow.

Contact us to get your personalized demo!

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