Create a promotional video in 7 easy steps

Why a short promotional video makes all the difference

You've probably seen those punchy videos scrolling across LinkedIn, Instagram or Facebook. In 2025, online attention is gold. A short (30-60 sec) promotional video quickly engages your audience, boosts your brand and can even put you at the top of the trends.

At Yuzzit, we tested both approaches: first, a simple LinkedIn post to introduce a feature. The result? A few likes, a comment or two (thanks, followers) and... that was it. The following week, the same message, but this time in the form of a short 11-second promotional video: images of our feature in motion and animated text. And there's a change in behavior: more views, more interactions and more shares. Moral: for the same message, video really does make a difference.

Our 7 tips for a successful online promotional video

Set a clear goal

Do you want to generate leads? Promote a product? Inspire emotion? Every creative decision must serve your marketing objective. It will guide the video's content, tone and call to action (CTA).

First of all, prepare your storyboard

Visualize your video before the rush, using storytelling techniques: text to image, emotions, key shots. Tip: use your brand's colors, musical ambience... 

Optimized for each social network

Each platform has its own codes, so think about adapting your video format accordingly. On Instagram or TikTok, opt for a vertical, short, visual format, ideal for Reels or Stories. On LinkedIn, opt instead for a professional tone with subtitles, as many watch without sound. And on X (ex-Twitter), opt for very short formats with a catchy hook. In short: a single content, but several versions to stay relevant everywhere.

Production tip: think ahead and shoot directly in vertical format (9:16) if you only have one destination. Leave enough space to add text or logos.

Set your rhythm in 3 beats

Gets attention in the first 3 seconds.

Present your message/idea.

Call to action (CTA) before the end.

Assumed position: stay yourself

Stop making boring corporate videos! Take a stand, include a colleague, add an anecdote or a line of humor to humanize your message. 

Create a template for your promotional videos

To save time, prepare a template in your brand's colors (see the Yuzzit use case to create your template ). This way, all your future videos will be based on this template and will respect your graphic charter.

And to take it a step further: use your own colors, fonts, logos or even product promotion templates to maintain visual consistency across all media.

Video editing with video-editing software such as Yuzzit

You do the editing yourself: zero agency, zero loss of meaning. You control every shot, every transition, and you gain in agility.

A few mistakes to avoid in your promotional videos

Keep your message clear and focused: too much information kills information. A promo video should be straight to the point.

Think about the thumbnail: it's often the one that makes you want to click or not. Take care of it.

Adapt to the platform: each network has its own codes, formats and expectations, so don't copy and paste.

And above all, don't forget the CTA: tell your audience clearly what you want them to do next. Good content without a call to action is a missed opportunity.

Bonus: How to make a promotional video in Yuzzit 

Here's how to turn your rushes into the perfect promo video with Yuzzit :

Step 1: Create a new project in the Yuzzit Studio

Choose a format suited to your destination platform (vertical, square, landscape) and give your project a clear name so it's easy to find.

Step 2: Import your sequences and soundtrack

Drag and drop all your rushes into the media library. You can also add music or voice-overs to accompany your video.

Step 3: Organize your timeline and sort your sequences

Place your videos in order on the timeline. Then trim (i.e., cut out unnecessary beginnings or endings) so that each sequence fits perfectly with the rhythm of your soundtrack.

Step 4: Add smooth transitions

Choose from several simple effects to link your shots: fades, sharp cuts, dynamic zooms... All without overloading.

Step 5: Integrate your graphic elements

Add your logo, animated text, pictograms, visuals... everything you need to dress up your video in your brand's colors.

Step 6 (optional): Activate subtitles

Essential if your audience watches videos without sound. You can enter them manually or generate them automatically in the language of your choice (a handy feature if your video is shared in several countries).

Step 7: Export and share for validation

Once you're happy with the editing, export your video, then share it with your colleagues or manager for feedback and validation.

Final Words

A short promotional video is much more than just a trendy format. It's a powerful lever for getting a clear message across, making a lasting impression and engaging your audience - provided it's well thought-out, well-paced... and well edited.

With a simple method and a tool like Yuzzit, you can create professional, coherent and effective videos yourself, without relying on an agency.

The real advantage? You retain control, while saving time and capitalizing on reusable content.

So, are you ready to take action and create your next promotional video?