Short form video: how to make a success of your strategy in 2025

What is a short form video and why is it still essential?

What is a short form video and how has the format evolved?

The short video format refers to any video content generally between 15 seconds and 2 minutes. It's the preferred format for social platforms, as it quickly captures attention and encourages engagement.

In 2025, the short format is nothing new. But it is still the most effective format for capturing a distracted audience.

Why create short videos in 2025?

According to the Meta Video Trends Report 2025:

• 84% of Instagram users watch Reels every week.
• 69% of viewing time on TikTok comes from regular creators.

In other words, if your brand isn't producing short-form content, it's missing out on a huge opportunity for visibility and engagement.

The benefits of short videos for businesses

Create more content in less time

With a good short video editor, you can transform a long piece of content (webinar, interview, conference) into several short form videos. So you can multiply your publications without multiplying your efforts!
By cutting up your existing content, you save precious time while increasing the frequency of publication and the visibility of your brand.

Boost engagement on social networks

Short videos are shared, saved and commented on more easily than long videos or static posts. They reach a wider audience and boost brand awareness.

Facilitate conversion and loyalty

A well-thought-out short video can :

• Quickly answer a frequently asked question by breaking up a webinar or FAQ session.
• Inspire with an express demonstration of a key product or feature.
• Highlight customer testimonials transformed into powerful clips that reassure and convince.
• Create event highlights or long interviews to captivate the audience in a matter of seconds.
• Produce teasers or mini-guides based on longer content to prompt action.

The 4 keys to a successful short video strategy

1. The problem is not the format but the friction

Many companies use the short format for videos as a simple billboard, resulting in few likes and shares. 

The real challenge is to eliminate friction and bring immediate value to the audience.

2. Give each content item a clear role

A good short form video should :

• Solve → solve a problem (e.g., "3 tips for better video presentations")
• Spark → arouse an emotion or curiosity
• Stick → remember with a story or a surprise

3. Understanding what algorithms want in 2025

According to TikTok and Instagram:

• Videos that catch on in 1.3 seconds perform 2.5x better.
• Native audio or voice-over increases engagement by 38%.
• Narrative formats generate 4x more saves and replays.

4. Don't confuse trend and strategy

Jumping on a trend may result in a spike in views, but no lasting impact. A video content strategy is based on your message, your audience and your objectives.

How to create an effective short video

Use a suitable video editor

A good video editor, like Yuzzit, helps you :

• easily cut up your long content,
• add automatic subtitles,
• integrate consistent branding using templates,
• publish rapidly on multiple platforms.

Steps for transforming long-form content into high-performance clips

1. Identify highlights (quotes, punchlines, key questions).
2. Extract and mount in 30-60 second clips.
3. Add text, subtitles, music and calls to action.
4. Publish in series to create recurrence.

Concrete examples

• Transform a 1-hour webinar into 10 45-second clips.
• Extract a key answer from an interview for LinkedIn.
• Summarize the highlights of an event in 5 short videos.

Practical tips for improving your videos this quarter

Auditing your existing videos

Analyze your last 10 videos: what grabs attention? Where do viewers drop out? Identify the punchlines, tips or highlights of long-form content and turn them into punchy clips that are easy for your audience to share and remember.

Focus on serial formats

A weekly appointment or a mini-series performs better than an isolated video. For example, you can transform a long webinar or interview into several short, coherent videos to create a genuine thematic series.

Integrating storytelling and voice-overs

Voice creates confidence and guides the audience. Combine it with a simple narrative scheme: question, tension and resolution.

Leverage your existing content for multiple platforms

Reuse the same content on TikTok, Instagram, LinkedIn or YouTube Shorts in just a few clicks, adapting the format and duration for each platform.

Short videos are not obsolete, they are becoming more strategic in 2025

In 2025, short form videos remain one of the most powerful levers for capturing and engaging an audience. But the key is no longer to publish more, it's to publish better:

• rely on strong, poignant moments,
• produce series rather than single videos,
• measure real engagement (saves, shares, clicks).

Looking for a short video editor to turn your long-form content into powerful videos? Discover Yuzzit now and take your video strategy to the next level.